The Evolution of Photography in a Pandemic: Adapting to Survive and Thrive

The COVID-19 pandemic has left no industry untouched, and photography is no exception. Many photographers have had to rethink their approach, pivot their strategies, and adapt to a new reality where in-person shoots have become a challenge. But as the saying goes, “In the middle of difficulty lies opportunity.”

2020: A Year Unlike Any Other

Growing up, I heard about deadly pandemics like Ebola and Meningitis, but they always felt like distant history. Fast forward to 2020, and I found myself living through a pandemic that brought the world to a standstill. Who would have thought that face masks and social distancing would become the norm? Yet, here we are.

As a photographer, I quickly realized that survival meant adaptation. The demand for professional photography declined as events were canceled, businesses shut down, and people stayed home. But rather than dwelling on the uncertainty, I sought ways to keep my passion alive while staying ahead of the game.

The Photographer’s Guide to Thriving in a Crisis

If 2020 taught us anything, it’s that nothing is guaranteed. Business recovery is uncertain, especially with waves of COVID-19 continuing to affect different parts of the world. So, how do you stay relevant in a field that thrives on human interaction? Here are a few strategies that worked for me and might help you too:

1. Level Up Your Online Presence

Photography isn’t just about clicking pictures, it’s about creating a brand. And right now, the internet is where the action is. With people spending more time online, this is the perfect moment to refine your digital presence.

  • Upgrade your portfolio website
  • Optimize your website for search engines (SEO)
  • Invest in online ads to attract new clients
  • Stay active on social media and engage with your audience

2. Diversify Your Skillset

The industry is changing, and so should you. Take advantage of free online courses to sharpen your skills, whether it’s mastering editing software, learning videography, or understanding the business side of photography. The more versatile you are, the better your chances of staying ahead.

3. Keep Your Clients Engaged

Your clients need to know you’re still in the game. Keep in touch through emails, social media updates, and personalized messages. Offer virtual consultations, mini-shoots, or creative collaborations to keep the momentum going.

Staying Safe on Set

For those still taking gigs, safety is non-negotiable. Follow these simple steps to ensure a risk-free shoot:

  • Sanitize your hands before and after every session
  • Avoid physical contact with your subjects
  • Wear a mask throughout the shoot
  • Opt for outdoor or socially distanced shoots whenever possible

If you’re looking for a safe and professional photoshoot experience, feel free to reach out to me at contact.

Parting Shot

Did you know we only had about 38 days left in 2020? Looking back, the biggest lesson I learned was that control is an illusion, flexibility and adaptability are key to survival. What’s your biggest takeaway from 2020? Drop a comment below. I’d love to hear your thoughts!

Till next time, stay safe and keep creating. Peace and love!