The continued impact of the COVID-19 pandemic has been sweeping businesses across the country including the photography industry. Certain photographers have had to make significant changes to their business practices. However, in the middle of difficulty lies opportunity.
2020 has been by far the most fascinating year of my life. Growing up, I heard about deadly pandemics like Ebola and Meningitis, but as a young child, it didn’t mean much. I’m an adult in 2020, amid a deadly pandemic that has brought almost everything to a halt. Who would have guessed that masks and social distancing would be popular in 2020? Yes, we are currently living in this epoch.
Being a photographer during a pandemic. COVID-19:
If not all of us, a large portion of us can agree that 2020 has been a strange year, and its effects have hit hard. If you thought time moved at a steady speed, you most likely don’t any longer.
January feels so far back I think back about it in solemn moments. The Covid-19 pandemic has hugely affected the economy and enterprises around the world over, particularly the ones which include outside work and interacting with others.
With COVID-19 or Coronavirus, the demand for Professional Photography has been on the decline. In today’s blog, I will discuss what I think photographers can do during this situation and how to carry out a successful photoshoot.
Pointers:
Things are not steady and the recovery of businesses including Photography isn’t promised at this point with an expected second wave of Covid-19 in most parts of the world.
However, if you are considering what you can do in this circumstance to stay ahead of your game and still be beneficial by improving your business. I got you with some cool pointers that have so far worked for me and that you may wish to consider.
Photography isn’t just tied in with clicking pictures, right? You need to create a brand for yourself so you can reach new clients and have the option to stand out among the competition. Best of all, times are in your favor. Right now, everybody is active on their phones, surfing the web.
Now, is the ideal opportunity to advance your business and increase rope in some clients until the full return and recuperation of your work. Here are some ways to do that:
1. Improve your portfolio website
2. Increase social media activity and engagement
3. Focus on improving your website ranking through SEO
4. Concentrate your effort on advertisements
5. Take advantage of free courses and learn some new skills
6. Most importantly don’t ignore your clients.
Safety Measures:
In the case where you’re hired for a gig, ensure that you practice safety measures while doing photoshoots. Right off the bat, sanitize your hands before beginning your photoshoot. Additionally, stay away from any actual contact with your subject. Wear a mask during and after the photoshoot. At the end of the day, it is all about being safe and protecting those around you. If you want to book a safe photo shoot, contact me at info@alexwainaina.com
Parting Shot:
Did you know we only have close to 38 days before 2020 ends? What’s the biggest lesson or takeaway 2020 has given you? For me, it’s just how little control we have over anything, so it’s better to learn how to roll with the punches and make decisions on the fly rather than be attached to any one thing. Feel free to share what you’ve learned in the comments below. I would love to hear. Till next time. Peace, love, and stay safe.